Creating a Brand
For this branding task I had to come up with a fake company that would never exist because of how completely absurd it was. I created FEAZY, a "University" that offers fast, cheap university degrees to anyone. No learning or study of any kind required. I also created a logo for the company alongside a series of branded applications. These helped visually explain the companies marketing approach and brand touch points. I then took all these elements and put them in a brand style guide.
FEAZY Backstory
This brand is overconfident and naive, yet well meaning. FEAZY has recognised flaws in the educational system and is taking its’ response to the extreme. Their “solution” is dangerous and irresponsible, inconsiderate of the mayhem that will be caused by handing out university degrees to unqualified individuals. Behind the scenes of FEAZY are a few, young, bright academics with a chip on their shoulder about university. They truly believe that what they are doing is the only solution. They see themselves as a “White Knight” to everyone who has struggled with a highly expensive, time consuming, exhausting and sometimes futile degree (perhaps they have struggled themselves). Before long FEAZY will dissolve into a mess of legal ramifications, taking the owners and any customers with it.
A Qualification Delivered to Your Doorstep,
What Would YOU Be?
Customer Brand Interaction,
Creating a Movement
Branded Advertising
Giff Animations for Social Media
